Make your content available in different formats such as SlideShare business presentations, blog posts, infographics, webinars, podcasts and videos to suit the viewing preferences of your target audience. According to LinkedIn, your company should post as many status updates as your content supports. You will reach more of your audience and extend your reach as you post more often.
As with any quality content marketing effort, strive to publish authentic and relevant posts to encourage viral likes, shares, and comments. Posts that feel like spam will not get shared and, in fact, could result in your business losing followers. According to the Marketing Tech Blog, the top 5 reasons why people follow brands on social media are: promotions and discounts, latest products information, customer service, entertaining content, and ability to offer feedback.
By giving answers to questions on LinkedIn, you can demonstrate know-how. LinkedIn is ideal in a social CRM context: it allows us to gain a better view on — prospective — customers and other contacts. A benefit of a social CRM tool is that it allows you to see what your contacts are doing on LinkedIn in real-time, offering valuable additional information on their behavior and preferences.
When targeting a contact, LinkedIn itself allows you to see this information in its own environment. One of the strengths of LinkedIn that is not often mentioned is its power in link building and traffic driving. Just as other social networks do, LinkedIn has a social sharing button that enables you to share content in your status updates which are visible on the homepage and in LinkedIn Groups communities you are a member of.
This works especially well for business-related content and can lead to viral effects. Business content often gets shared more often via LinkedIn than via Facebook. Last but certainly not least: LinkedIn is perfect to listen, ask questions and gain insights. LinkedIn is a great networking tool that helps you give and receive introductions to people.
Find New Employees: With an advanced search tool and suggested connections, LinkedIn is a great source when looking for new talent. You can find out your relationship to a person if you have one , send direct messages and even see who is looking at your profile, which is beneficial to finding prospective employees.
Stay Updated: LinkedIn makes it incredibly easy to follow a company page with a news feed. Companies that post weekly see two times the engagement. Brands that post once a day gain even more traction. No matter how often you post, aim for the most impact by posting at the best time.
Hootsuite research finds the best times to post on LinkedIn are a. The best day for B2B brands is Wednesday. For B2C brands, Mondays and Wednesday are best. All audiences are different, so use LinkedIn or Hootsuite analytics to verify that these times work for you. Tip : Running low on content or ideas? Filter by audience, industry, location, and more for trending articles you can share to spark conversations.
The bulk composer lets you prep several posts at once. The only format more engaging than video on LinkedIn is live video. Live broadcasts see 24 times the engagement that a pre-taped video does. Brands have found plenty of reasons to go live, from fireside chats to interviews and webinars. Some have even hosted virtual events. The format allows for instant connection with audience members, especially if you respond to questions and comments.
Before hosting a LinkedIn live, make sure to promote. And not just on LinkedIn. Spread the word across all your audience touchpoints. Read our complete guide on how to go live on LinkedIn. Create a LinkedIn Showcase Page to show off a special initiative or engage a target community.
Check out these 7 secrets to creating impressive Showcase Pages. Track post metrics to see what people engaged with most, what drove the most action, and what flopped. Adjust your content calendar accordingly. From the analytics dashboard you can also monitor how people find your page and what sections they engage with.
To see how your page is performing relative to competitors, check the Companies to Track table. This section lets you compare where your page ranks when it comes to total followers and new followers. You can also see how many updates each page posts over a selected period and overall engagement rate.
Tip : Learn more about client or competitor employees from the People tab of their LinkedIn pages. For deeper insights, connect your page to Hootsuite Analytics. Master LinkedIn analytics with our guide for marketers. One of the more noteworthy LinkedIn marketing tools is its organic targeting option for posts.
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