The Dallas-based restaurant company behind sandwich brand Which Wich has added a sweet treat to its portfolio. Sinelli Concepts International has officially announced its acquisition of Paciugo, a nearly year-old gelato concept, for an undisclosed amount. Paciugo was founded in and specializes in gelato and other sweets and bakery goods.
It operates units ranging from to 1, square feet, and is looking for single- and multi-unit franchisees to continue growing its footprint. The company filed for bankruptcy in October, and Sinelli Concepts was named as the company's purchaser at that time. Since then, Jeff Sinelli and his wife, Courtney Sinelli , have been involved with the company, including adding new flavors and hiring staff. I walk on a plane wearing a Which Wich shirt. Ten years ago, no one recognized the logo. Now the flight attendants are asking did I bring any sandwiches.
Every day is completely unpredictable. We laugh all day long. We both love creating things. We just seem to work well together. Jeff is a fixture in the conscious capitalism world and someone who worries about giving back. He seems young and has so much energy.
In , a year-old Sinelli had the audacious goal of establishing a national customized sandwich chain with hundreds of franchise units. I wrote about him just months after he opened his Main Street encampment in a vacated Subway — back when Main Street was anything but mainstream. Yet there was something about this live wire from Detroit that made me believe he had the moxie to pull it off.
He'd hit a new-trend home run with Genghis Grill, a Mongolian barbecue chain, that earned him the prestigious Hot Concepts! Award from Nation's Restaurant News in But after growing the pick-your-ingredients, stir-fry-in-a-bowl chain to 11 units in five states, he and his partners, Consilient Restaurants LP, had a falling out that left him licking his financial wounds and searching for his next big thing.
Top of his thinking were pizza and sandwiches — two American franchising staples that seem to work out well for both the founders and the franchisees. The couple postponed marriage for several years so that they could use her unspoiled credit rating while they dealt with his indebtedness. I was a lawyer and a journalist.
I paid every bill ahead of time. On opening day, the CEO of Potbelly showed up on a reconnaissance mission. Even more remarkable, when Jeff and Courtney were in Florida opening the first franchise store 18 months later, he got a phone call from Subway founder Fred DeLuca inviting the Sinellis to join him and his wife aboard their foot yacht, Subconscious , for a three-hour cruise. In his mind, Jeff had designated DeLuca as one of three restaurateur entrepreneurs he wanted to emulate — Norman Brinker and Phil Romano being the other two.
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